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– Nelson Mandela

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As in the given scenario, Kibby and Strand facing the complaints from customer side about the quality of their products. Customers complained about the short's incorrect sizes and the shirt's button b...

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Week 5 - Assignment

Week 5 - Assignment

Q You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.

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Social media always provides a direct and immediate opportunity for interaction. This process can be a perfect scope for the organization to reveal its unity in various platforms of social media. This paper explores, the role of a marketing manager and to scan the social media websites. This paper will also examine how the marketing manager mitigates the issues of negative customer postings. There will be the use of enough sources in order to support the issues or recommendations that will be made.